Alex Morrison’s creative journey began in childhood, experimenting with acting, drawing, and editing before discovering the power of storytelling through film and media. Growing up in an entrepreneurial family, she witnessed first-hand the grit, stress, and passion it takes to run a business. Inspired by her parents’ determination, Alex found her own calling: lifting the weight of promotion and production so entrepreneurs could focus on doing what they love.

What started with helping her mom design graphics, edit podcasts, and run photo shoots has grown into a lifelong pursuit. Today, as Co-Founder of Pursuit Media, Alex channels that same drive into producing, filming, editing, and promoting projects that bring stories to life. With studies in Advertising at OCAD and Film & Television at Humber College, Alex blends creative vision with strategic execution, pushing every project from idea to impact.